4 Ways to Target Mobile Micro-Moments and Boost Your Sales

The goal of every brand is to create a strong bond with customers whenever they need them. Keeping your brand visible before your potential customers during various micro-moments is crucial for your brand success.

Micro-moments refer to a short term of attention any potential customer uses on a mobile device in order to buy, search or watch something.

Mobile is no longer just a tendency and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and boost your sales:

1- Identify the Right Micro-Moments For Your Brand

As per Cassandra Wesch, Founder of the digital media agency, Upward Ecommerce, “Identifying opportunities to share relevant micro moments with your customer make it easier, faster, and more fun to connect with your brand”.

For a hotel owner, it would be great if the customers are able to check in immediately without having to wait in the queue.

From the customer point of view, the micro-moment happen when they are traveling and wanting to get into a hotel room without having to wait in line to check-in.

Well, you can do just that with the help of Starwood app. The customers are able to check-in right on the app.

As soon as the customers enter the hotel, the beacons recognize that the customer is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you simply hold your phone up to the entranceway and can go right into your room. That’s an amazing way for a brand to help the customers in a micro-moment.

2- Your Brand Should Be Seen Whenever the Potential Customer Needs You

As a brand, being present in all phases of consumer journey, not just when someone is ready to buy, is where the biggest opportunities exist. Google has defined four micro- moments that represent the full user needs.

I want to know moments – The consumer is exploring and researching but not yet in the purchase mindset. They are looking for useful information, education resources or an inspiration.

I want to go moments – Consumer is searching for a local business or considering buying a product at a local store.

I want to buy moments – The all important buy moments are when shoppers are ready to make a purchase and may need help determine what, how, or where to buy.

I want to do moments – These refer to moments when shoppers are looking for help getting something done or learning something new.

3- Mobile is the New Shopping Assistant – Your E-Store Must Understand This

Americans are shopping online, allocating their shopping budgets to browsing, expanding a regularly of five hours per week purchasing online.

The telecommunication company sprint discovered that one in four people who click on their mobile search ads actually end up being physically present in a sprint retail store.

As a business, you need to get your website mobile friendly and have an app that will help you to connect with your customers in real time.

It is essential to find out the different mobile search queries that the potential customers are using while locating your brand and further optimize your business presence in order to reap in more sales.

4- Deliver Relevant Messaging and Tap Into the Power of SMS Marketing

In this age of mobile connectivity, it is important to leverage the power of SMS marketing to improve your business visibility and increase sales.

8.6 Trillion text messages are sent every year on average and such messages are read within 5 seconds. This is a tremendous opportunity to explore where people are able to read your message within seconds of receiving it.

Tools like TextMagic are excellent in automating the SMS efficiency and reach. You can easily build one to one dialogue with your customer using dynamic inbound SMS messages.

While sending messages, it is recommended to follow the below tips:

Segment your audience and send the right message to the right customer.

Send messages that have time bound deals which are set of expire soon. This will drive instant actions.

Send triggered messages based on the action of the user. For example, if the customer has placed some items in the shopping cart and didn’t ordered them then you can send a triggered message with a special discount in order to persuade the customer to make an order.

Mobile is no longer in its teens. Your brand must understand the real power of mobile micro-moments and must ensure to be present at all times depending on the needs of the customer.

5 Tips for A Creative Retail Branding and Design Strategy

Quality retail branding is meant to connect businesses with customers in a way that builds trust and desire in the consumer for the brand and their product. Branding has been around since ancient times (from Roman columns to Chinese stamps), but modern commercial branding is a new phenomenon. People are more involved with brands than ever, locally and globally, to the point where two golden arches are immediately recognizable by almost everyone around the world, without any words in the picture.

In the complex world of retail, which is composed of multiple elements and disciplines, a consumer can see connections, or a lack of connections, between all the different aspects of retail at a glance. And that is where design comes in. Retail branding and design aims to create a harmonious and holistic schema out of all of the elements of retail, from personnel to product presentation. Design is not just about looks, but about function. Without a good branding and design strategy, retail stores are a mishmash of unrelated ideas that can confuse and put off potential customers.

Design your layout based on traffic flow:

When customers enter the store, where do they look? Which way do they go? Position your best products in areas where customers are more likely to notice them. Pedestrian traffic is often influenced by vehicular traffic. That is, in areas where people drive on the right side of the road, in-store traffic patterns tend to move in a clockwise pattern. Use these patterns to your advantage.

Create a focal point in your visual displays:

Don’t just bring attention to anything and everything in the store, but draw customers in by featuring one item prominent, whether that’s in a window display or in the middle of your store. Strategically position lights and other items to point to your featured product and avoid distracting customers by putting equal weight on too many items at once.

Make window effects:

Windows make small spaces look larger and more inviting. Creating windows in the walls separating two rooms can give the entire building a more airy ambience, or creating visual illusions of windows such as white panels or drapes around mirrors, can also create a window effect, increasing the feeling of light and movement, especially if you are in a small space.

Avoid clutter:

Clutter feels noisy and uncomfortable for customers. Don’t overload your customer’s visual circuits with signs and patterns and displays galore. Instead, use neutral colors for larger items and accent the space with smaller items with brighter colors, and do not place your merchandise too closely together.

Use lighting to your advantage:

Lighting is important in any shop, and especially so in small corners. Make sure that your store is well lit, or else you will not be making good use of your space – customers don’t usually prefer to wander into dark, shadowy areas, so any merchandise displayed there will not receive a fair consideration. Use a combination of different lights to keep the space illuminated and to add variety and interest to the space.

Becoming an Affiliate Via an Internet Business

Online businesses are becoming very popular. Everyone is looking for self employment opportunities that involve minimal or zero investment. If you do not want to obtain an office or make an investment in a company; you can become an affiliate to earn commissions. You do not need to have your own products or services; all you're doing is promoting someone's product to get paid. You will be known as an independent contractor and you must have skills in sales as well as a people person that is not afraid to get out there and make presentations or attract customers through posted videos and blogs to get the attention that you need for potential sales.

By becoming an affiliate you can start making money while working your regular 9:00 to 5:00 or right from home. An advantage of becoming an affiliate is that your small business is already accredited locally and nationally and consumers are already aware of the products that you are currently selling and how they work. You are simply getting the word out there about a product or service that is already in good standing and that that completely covered with insurance and governmental approval. Testimonies relating to the excellence of the product will already be available for you to use while promoting the product. People may possibly have already heard testimonials about how well the products work and how cost effective they are along with the benefits of them.

A great way to make your presentation known is to create postings, write blogs as well as creating a website to help get your name out there to the public. Obtaining a website to promote your affiliate business can be inexpensive and easy to maintain by using the tutorials that are given. When becoming an affiliate do research on available options in offered by companies; select a company that offers you a great product and a substantial benefit for selling and promoting the product. To be successful as an affiliate you must spend time doing research to choose the right program and maximize your profits. While choosing your program you want to become an affiliate with give thought to the process you will be following to promote the sales of the products. Do not expect high returns on day one. Every business takes time to establish and to earn profits. Do research to promote the right product.

Becoming an affiliate has great perks such as being an accredited affiliate for product or services locally and nationally, promoting a product that has already been known and has possible testimonials, you are able to conduct your own business selling other products and collecting profits and create your own hours. Research the companies that offer the programs that work best with your talent and skills. Create your own schedule and determine to set up the blogs, social networking sites and websites that are needed to attract customers 24-7. An online business is easy to promote and can draw traffic daily when promoted properly. Become an affiliate and create revenue each month; once when you become an affiliate you can quit your day job and work full time from home.

How to Select the Best Mobile Payment Application

Mobile point-of-sale (POS) solutions enable merchants to accept credit card payments where it is most convenient for their customers. Mobile payments allow merchants to accept and process credit card payments in the aisle, outside the store or anyplace customers prefer to pay. Small business owners or large enterprise merchants with a mobile sales team or non-traditional storefronts can expand their business and increase revenue by accepting mobile credit card payments using their existing smart phone.

Mobile POS systems are setting a new standard in convenience and are easy to implement and support. Merchants equipped with an iPhone, BlackBerry, Windows Mobile or Google Android device can submit, authorize and settle transactions quickly and securely.

Mobile POS systems offer several advantages:

  • Decrease Processing Cost- Merchant can lower their processing cost by using a single merchant account to accept retail and mobile payments.
  • Customer Satisfaction- Improve the customer experience by offering multiple payment options.
  • Flexibility- Mobile transactions allow merchants to take your storefront anywhere you go.
  • Stability and Reliability- Mobile POS software rivals those of the largest e-commerce, trading, and portal Web sites. Mobile POS applications can handle millions of transactions every month.

Lower Entry Cost

Considering that most people would rather lose their wallet than misplace their cell phone, it comes as no surprise that the mobile platform is quickly becoming a new payment option for small business owners. For many, our cell phone never leaves our side. It maintains its place at the dinner table, is easily accessible on your belt clip or in your pocket, and often, somehow it even manages to end up sharing your pillow at night. Today, cost conscience merchants can accept credit card payments without purchase traditional point-of-sale equipment or paying for expensive system customizations.

Market Expansion

Mobile POS solutions are priced for the small business owner and independent sales representative. Merchants can purchase a quality smart phone payment application from $0-$29.95. Questions to ask your mobile payment provider:

· Is the mobile application PCI compliant?

· Does the application support both small and large payments?

· Does the system require a payment gateway service? If so, recognize payment gateways require an additional recurring monthly fee.

· Does the application support swipe and non swipe transactions? Swipe transactions provide lower processing fees.

· What card readers are supported?

· Does the card reader support data encryption?

· Does your system provide online statements for viewing customer transactions?

· What mobile phones are supported?

· Does the system ensure no customer payment information is stored on the cell phone?

· What are all the fees associated with accepting payment?

· How quickly are customer payments funded to the merchant’s bank account?

· What is the license agreement? Specifically can the merchant load the mobile payment application on multiple devices?

We’ll undoubtedly see many mobile application providers come out of the woodwork as the industry matures. However, merchants should look for a mobile payment provider with multiple years of experience in the payment processing industry.

Top Mobile Payment Applications

1. MobileAuthorize (Google Android, BlackBerry, iPhone/iTouch, Windows Mobile)

2. iPayPOS (iPhone)

3. RoadMerchant (BlackBerry)

4. MobileMerchant (iPhone, Windows Mobile)